At 56 Degree Insight, over the last 18 months, we have undertaken a great deal of research looking at people’s travel habits. Several studies have focused on rail travel along with other ‘traditional modes’. However, in keeping with more general trends, an increasing focus has been on ‘active travel’ choices as the health and environmental benefits are coming to the fore for many.
Of course, over the last few months, everything has changed. COVID-19 induced lockdown dampened travel generally, but also gave all of us the chance to reconsider our ‘normal travel’ choices and behaviours.
In this first ‘Video Blog’, we take a look at emerging trends in opinions - both about everyday travel and also the less frequent but often ‘bigger’ travel decisions around holidays and leisure.
This format replaces our normal written format. We’d be keen to get reactions - is this a preferable way of providing content and insight, or is there a preference for the ‘written word’? Ideally, we see a mix of formats going forward - but we’re keen to get your opinions to help drive our future direction.
